Visual identity

The importance of corporate visual identity

A brand with a developed visual identity is amazing, and it makes it easier for you to create a strong relationship with your customers, and it tells the history, civilization, origin, and presence of the company in the market after years of its presence in the labor market.

The importance of visual identity is represented in some points, the most important of which are:

1. Enhances brand recognition

When you think of your favorite brand what is the first thing that comes to mind? It will likely be their logo or the distinctive design of their products.

- 2 It indicates how distinguished your company is in its work 

Visual identity speaks on behalf of your business and the extent of your excellence in the products or services you provide. It conveys to customers the goals of your business, its value, and its future vision. It also tells people that you take your business seriously because it adds a professional character to the company, and thus tells them that they can trust you.

3- Visual identification protects you legally 

Visual identity is a double-edged sword, as it may be stolen at any time. It protects you from the risk of imitation, and you can sue anyone who steals your business design and harms your reputation. There are many companies that imitate other companies’ identities to achieve more sales, which may harm their reputation, and here comes the role of identity. Strong visuals because they protect the rights to your products and your company.

4-Visual identity speaks for you

Visual identity is a marketing factor as it helps you communicate with your audience and also attract the attention of new customers. It works to leave an influential impression by leaving an unforgettable first impression even during your absence and helps you establish an emotional relationship with them. Your customers can remember you in your absence.

What is visual identity?

Visual identity is what we call the visual or visual aspect of brands that companies create. It is everything that your brand produces from:

• Logo design

•lines

•the pictures

•the color

The difference between commercial identity and visual identity

Visual identity and business identity, what are the main differences?

The concepts of visual identity and branding can be a bit confusing, but we will try to tell you the most important details in a distinct and clear way.

Although they are within the same circle, their meanings are not the same, and it is very important to know how to differentiate between these two concepts.

Shaheed Design is your first choice in designing the visual identity of companies because it provides:

Competitive prices

Shahid Design provides high-value services at competitive prices, as it realizes the importance of providing real value to its customers while matching their capabilities.

Creative ideas

The Shahid Design team seeks creativity in producing the visual identity in a consistent manner that befits the position of the company and the institution, which puts it in a competitive position in front of everyone.

Meeting the client's desires

Our first priority is to translate the client’s vision, meet his desires in producing designs, and transform these visions into attractive commercial designs.

Commitment to delivery

We always realize the importance of time for companies and we always strive to adhere to the specified time and deliver the work.

Visual identity design services include:

  • Logo design.

  • Folder

  • Correspondence paper

  • Business cards.

  • Mailing envelopes of various sizes

  • A small note

  • Business Card

  • External board

  • roll-up

  • Advertising flyer.

  • Social networking pages

• Website interface.

  • Wall poster •

   • Greeting cards •

  • Designing the company's internal and external interface.

  • Promotional gifts (pens - cups - calendars).

  • Contracts

  • Bonds

  Seals.

  • An instruction file for printing the ID and the appropriate paper materials for each item.

 

Visual identity consistency

Realizing the above three elements – Who are you? Who is your audience? What is your product? - It represents the basic building blocks in designing your company's visual identity

Always remember to create a visual identity to last, not to perform a limited task. Rather, even on limited occasions (such as periodic sports competitions, whether at the local or global level)

Care should be taken to build a smart visual identity that expresses the year in which this event was held, so that the public will remember it forever

What is meant by visual identity consistency?

After realizing the elements of the visual identity, the stage of taking care of the parts of the visual identity itself begins

Visual logo: This is what your company will be primarily known for visually

If your company logo is seen among a crowd of various visual logos, your company will be known, and who you are and what you offer will be known (remember the Nike logo (✓) by which the company is known, even if the company name is not used with it).

Slogan verbal tagline: This is the sentence that will represent what you are presenting to the audience. It refers to the value the audience gets by dealing with you

Returning to the Nike logo, we will find phrases such as “Just Do It,” which inspires enthusiasm, or Coca-Cola’s “Open Happiness,” which stimulates a feeling of happiness.

Color combination: It is a profound art that psychology takes great care of. You should never be complacent in choosing the appropriate color combination for your business and what you offer to the public

The white and blue color is suitable for travel and tourism companies as well as hospitals and spas. While red, yellow and brown are more suitable for restaurants

The color black expresses strength, authority, and protection, so we find it prominent with brands that seek power, and so on with all other colors.

Value: It is absurd - even ridiculous - to care about all the previous elements, and neglect the most important thing in building a strong brand: the value that hides behind it. All of the above does not express anything, and does not represent anything unless it is linked to a high value that the public craves

The most prominent and obvious thing for you is to be careful to represent what you call for in your visual identity. If you advocate strength, all your products must be strong. Not just your products

But so does your team and those responsible for developing this product. The same applies if the value differs (safety - speed - happiness - environmental protection - endurance - ... etc.). Intent: You and your company are a visual representation of your brand before it is your visual identity