Professional logo design

A logo is a drawing that represents a company, organization, or product. It is also a necessary communication and marketing tool, as it helps distinguish the company, its services and products, and can summarize its message and social and commercial goals. Therefore, designing an attractive and professional logo has become a necessity, as companies and institutions use it in all their advertising campaigns, and it can be displayed on several media, such as television and digital advertisements, or on buses and products, and even on clothing

When do I need to design a logo?

Whether you are the owner of a company, restaurant, or store, you will need to introduce your company, project, or product that you offer to customers, and the best way to do this is by designing an attractive logo that expresses the nature of the services or products that you provide

The logo represents a symbol of trust between the consumer and the company or service provider. Once they see your logo, they will feel confident in the product or service, especially if you provide high-quality services compared to your competitors. According to statistics, 91% of consumers prefer to buy from a well-known brand than from another. Unknown

Professional logo specifications

Simplicity

The goal of the logo is to link the symbol of the company or institution to the imagined mental image of it, and make it easy to remember. Therefore, simplicity should be taken into account when designing your logo

The connection between the logo and the field of work

When you design a logo for a company or organization, it should be appropriate for the field in which you are active. For example, if you want to design a logo for a law firm, the design should be serious, and far from any comical patterns. Also, the logo should contain connotations of the business field

Excellence

Your logo should be distinguished by unique characteristics so that the public does not confuse your services and products with the services and products of competitors. Therefore, it is recommended when starting to design a logo to use only black and white, as this helps determine the desired shape or model for the logo. Because colors are a secondary matter in design

Focus on memory

A good logo is one that sticks in people's minds and is something they can remember if they saw it for just a few seconds

Learn from others

Take advantage of successful logos and learn from them and from experts in the field of design. Avoid imitation

Make an idea

Logo design revolves around creating the idea that will describe the company and its values in an artistic way, and you have the option of adopting a realistic or abstract approach, as it is not necessary for logos to always and accurately describe what the company does, but rather it is possible to focus on a specific value or message. This is where the initial research you conducted on the company's work will come in handy, as this will help you create a unique and relevant image of the company's work

Design the logo in vector form

Now, after choosing the design idea, you will actually start building the logo on the computer, and designing the logo in vector format is one of the most important design rules that you must follow

Vector format designs allow the design to be resized freely without compromising its quality, unlike raster images made up of pixels, which resizing leads to distortion and loss of clarity

A logo designed in vector format can be used for all purposes, whether you place it in a small size on a receipt or invoice, or place it in a large size in a huge advertisement on the side of a large building

Adobe Illustrator is the most famous program in this field, and the most popular file formats are Ai, EPS, and PDF. The customer may not have the necessary software to deal with these files, so he must be provided with the logo in different sizes in the form of JPEG or PNG images for daily use, and a vector file for professional use

Do you use effects in the logo?

Some people like transparent or gradient-colored logos, while others prefer the principle of going back to basics and do not want those flashy things in the logo. I personally think that a logo can often benefit from these effects if the way it is used allows for it. If the goal of the logo is to display it on screens, for example, then the presence of a color gradation here or there may be useful in adding some depth to the design and moving it to a higher level of clarity and prominence. Even if the logo was intended to be used on printed documents, the prints available today are capable of reproducing all the effects seen on screens with ink. But you should make sure that the logo will look clear without these effects, or when colored in only one color, in order to ensure versatility.

The logo represents a symbol of trust between the consumer and the company or service provider. Once they see your logo, they will feel confident in the product or service, especially if you provide high-quality services compared to your competitors. According to statistics, 91% of consumers prefer to buy from a well-known brand than from another. Unknown

Easy to save logo

A design that affects emotion will remain in the mind of whoever sees it, even if it is just a simple glance. When people pass by in the street and look at a billboard with your logo on it, this simple glimpse is all the designer has to leave an impression on viewers

Think small before big

In designing the logo, you must take into account that the logo can be placed on a very large billboard, or it can be placed in very small places. You must design a logo suitable for all sizes

Focus on just one thing when designing a logo

Focus on one feature in the logo that does not make the logo have more than one meaning at the same time
The wonderful designs that stand out from the rest of the competitors have only one distinctive element

Advantages of designing a professional logo with the Shahid Design team

The professionalism and success of your field of work depends mainly on the quality and idea of your company’s identity, and designing a professional logo helps you create a brand that takes root in the mind of your audience faster Therefore, we present to you an overview of our work in designing professional logos, corporate visual identities, and their accessories We understand well the goal of logo design, and we work to create professional logos that give you a unique and distinctive definition of your brand It helps you deliver the valuable message to the target audience in an ideal way