Social Media Designs
Social media sites have become one of the most important digital marketing tools that allow you to interact with the audience, increase awareness of your brand, and acquire new customers every day. But the competition between companies in creating good content to attract the audience is very high, and the most powerful tools to stand out in that competition and create attractive and memorable content is to create professional social media designs. How can you achieve this
What are social media designs?
If you browse any of the social media sites now, you will certainly see that most posts include graphic designs. These designs are what we call social media designs. These are photos attached to posts on social networking sites such as: Facebook, Twitter, and Instagram. It may include an announcement about a new product, company information, or a message to users, and is designed to attract the viewer's attention and successfully deliver the message to them in accordance with your brand's visual identity
The importance of creating professional social media designs
Social media designs are one of the most important success factors for brands in enhancing their effective presence on social media sites, for the following reasons
Leave a positive impression on the audience
If the company's profile, its headquarters, and the treatment of its employees are what show its professionalism in reality, then the company's website and social media accounts are the default manifestation of the brand. Thus, the more you create high-quality social media designs, the more you demonstrate your competence, and the more positive image you create in the minds of the public regarding the professionalism of your work and your attention to detail
Attract users' attention
With the huge amount of forms and types of content displayed on social media sites, the average person's attention span while browsing is only seven seconds, which means that most of the time they scroll without paying attention to the content. So your greatest chance of attracting user attention to your content is to create professional graphic designs that will influence your audience from the first second
Increase customer base and earn profits
Your page on social media is a free advertising tool. By publishing valuable content accompanied by a professional design, you can raise the bar for achieving its goal with follower interaction. Increasing the number of likes and shares also helps you reach a larger audience base and convince them to follow you and learn about your services and products
Communicate your message clearly
The main goal of posting on social media is to make people understand your brand and interact with it, which you can achieve by creating clear custom designs. Graphic design expresses many ideas and meanings and communicates your message to the audience using only some expressive elements and images
What are the steps for preparing professional social media designs?
Preparing social media designs is not just about getting a beautiful picture with a sentence written on it, but rather it is a systematic process that requires specific steps to arrive at professional designs that achieve interaction with the audience. These steps are
Determine the goal of social media design
Social media designs vary depending on their purpose, and often range between: advertising a new product, promoting an existing product, interacting with the audience, teaching and educating them, making them aware of your brand, or urging them to take an action. What must be realized is that the nature of design varies depending on its purpose. Therefore, define the design goal carefully from the beginning. The more precisely you define the design goal, the more you will be able to create social media design ideas that effectively support the idea
Define brand identity
Social media designs must be consistent with the brand's visual identity in order to maintain its image in the minds of customers across all marketing channels. Therefore, the first step is to obtain an integrated file containing that visual identity, which includes the colors, fonts, logo, and graphic elements associated with the brand, so that they can be taken into account and applied in all designs.
Create an Ideas folder
After settling on the visual identity, it's time to gather the right ideas. Of course, it will not come from the sky. You can reach the best ideas by looking at competitors’ publications or international
brands’ publications related to the same field. Or search randomly on social networking sites for your field to reach different and diverse ideas
What is required here is not visual nutrition, but rather inspiration and knowledge of current design trends. This huge amount of designs should also be saved in one folder called the “Ideas Folder.”
Social media designs differ from other types of designs in that they are a repetitive, continuous, and renewable process that requires continuous generation of ideas
Determine the publishing platform and its sizes
You should be present wherever your customers are. This is the most important rule in publishing on social media sites, so you must determine the platform on which the designs will be published before starting the design process itself according to the nature of the audience and their preferences. These are some statistics that may help you:
- The popular audience on Facebook is between the ages of 18-65.
- Instagram users are between 18 and 29 years old
- 55% Twitter is popular among younger people
- 46% of LinkedIn users are college graduates between 30 and 49 years old
Features of Shaheed Design in social media designs
This is because we are the best choice, and we make the first impression of the company’s social media designs appropriate and carry the true meaning of the company’s field. We rely in design on innovation, taste, and elegance through the programs and tools used in design. What distinguishes successful design is creativity, innovation, and the ability to highlight the company’s features. And its field with excellence and precision. We seek excellence and uniqueness in achieving the company’s vision and goal